Privacy Policy

1. Introduction

This Privacy Policy describes how Evolve Legacy Group Ltd, doing business as SecureRest Life ("we," "us," or "our"), collects, uses, discloses, and protects your personal information when you visit our website at securerestlife.com (the "Site") or use our services. We are committed to protecting your privacy and ensuring the security of your personal information.

By accessing or using our Site, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with this policy, please do not use our Site or services.

2. Information We Collect

We collect the following types of information:

a. Information You Provide Directly

When you complete our quote request form or contact us, we may collect your first name, last name, phone number, age, gender, tobacco use status, desired coverage amount, and beneficiary preference. We do not collect email addresses through our quote request form.

b. Information Collected Automatically

When you visit our Site, we automatically collect certain information including your IP address, approximate geographic location (city, state, and zip code derived from your IP address), browser type and version, operating system, referring URL, pages visited, time and date of your visit, time spent on pages, and other diagnostic data.

c. Cookies and Tracking Technologies

We use cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your browsing activity. This includes Google Analytics for website traffic analysis, Google Ads conversion tracking and remarketing pixels, Meta (Facebook/Instagram) Pixel for advertising optimization, and other third-party analytics tools. You can control cookie preferences through your browser settings. However, disabling cookies may affect the functionality of our Site.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To process your insurance quote request and connect you with licensed insurance agents
• To contact you by phone or text message regarding your quote request (with your express consent)
• To provide, maintain, and improve our services
• To personalize your experience on our Site
• To analyze website usage and optimize our advertising campaigns
• To comply with legal obligations and protect our rights
• To detect, prevent, and address fraud or technical issues
• To send you relevant information about insurance products and services (with your consent)

4. TCPA Consent and Communications

By submitting your information through our quote request form and providing your express written consent, you agree to be contacted by Evolve Legacy Group Ltd (DBA SecureRest Life), its agents, affiliates, and licensed insurance partners at the phone number you provided. This contact may include phone calls, text messages (SMS/MMS), and pre-recorded or artificial voice messages, including those made using an automatic telephone dialing system (autodialer), for the purpose of providing insurance quotes, policy information, and related services.

You understand that your consent is not a condition of purchasing any goods or services. You may revoke your consent at any time by calling us at (970) 315-7562, texting "STOP" to any text message we send, or contacting us in writing. Message and data rates may apply. Message frequency varies.

5. How We Share Your Information

We may share your personal information with the following parties:

• Licensed Insurance Agents and Carriers: We share your information with licensed insurance agents and insurance companies to provide you with insurance quotes and coverage options.
• Service Providers: We use third-party service providers for website hosting, data analytics, customer relationship management (CRM), and communication services. These providers are contractually obligated to protect your information.
• Advertising Partners: We share anonymized or aggregated data with advertising platforms (Google, Meta) for campaign optimization and measurement.
• Legal Requirements: We may disclose your information if required by law, regulation, legal process, or governmental request.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

We do not sell your personal information to third parties for their own marketing purposes without your explicit consent.

6. Data Security

We implement industry-standard security measures to protect your personal information, including 256-bit SSL/TLS encryption for data in transit, secure data storage with access controls, regular security assessments and monitoring, and employee training on data protection practices. While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

7. Your Rights and Choices

a. California Residents (CCPA/CPRA)

If you are a California resident, you have the right to know what personal information we collect, use, and disclose; request deletion of your personal information; opt out of the sale or sharing of your personal information; and not be discriminated against for exercising your privacy rights. To exercise these rights, contact us using the information provided below.

b. Opt-Out Options

You may opt out of receiving communications from us at any time by calling (970) 315-7562, texting "STOP" to any text message, or contacting us at the address listed below. You may also opt out of interest-based advertising by visiting the Digital Advertising Alliance's opt-out page at www.aboutads.info/choices or the Network Advertising Initiative's opt-out page at www.networkadvertising.org/choices.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with our legal obligations, resolve disputes, and enforce our agreements. When your information is no longer needed, we will securely delete or anonymize it.

9. Third-Party Links

Our Site may contain links to third-party websites or services. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

10. Children's Privacy

Our Site and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on our Site with a revised "Last Updated" date. Your continued use of our Site after any changes constitutes your acceptance of the updated Privacy Policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at: